41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year.
Cost per lead or CPL is a pricing model in online advertising, where the advertiser pays for a set price for each customer that fills out a sign-up or lead form. CPL campaigns are often created by us for our marketing partners when they are looking to build a newsletter list, reward program or customer acquisition program.
Due to the fact that the customer fills out the sign-up form voluntarily, this makes them a more qualified lead and more valuable to your company. If the visitor fails to successfully fill out the sign-up form, the advertiser is not charged.
If for whatever reason the potential customer fails to fill out the sign up for properly, there is no charges for the lead.
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