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Paid Search

Paid search marketing is called many things, comes in many forms and coexists with various other industry terms.

Paid search marketing is called many things, comes in many forms and coexists with various other industry terms. 

Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement and not to mention the different platforms such as Google AdWords, Yahoo & Bing networks. 

Bottom line is, that paid search is a lot to deal with if you are not experienced in the space.

At Blackoptek Digital, we save you the hassle of guess work and from all paid search related crash and burns by leveraging our years of experience running successful paid search campaigns.


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